The Challenge

With an admittedly antiquated site and brand footprint, Empire WWL needed an overhaul that reflected their future-forward approach and appealed equally to new prospects and existing clients.

the solution

Brand Messaging: Diving deep into Empire’s identity, values, and differentiators, I crafted a messaging deck to guide tone of voice and ensure consistency across platforms. With a variety of assets, it serves as both an internal compass for employees and stakeholders, and as a client-facing marketing piece.

Website: I brought in a talented designer to create a polished-yet-accessible brand look. Together, we executed a modern, user-friendly site that entices prospects to easily explore offerings and grasp benefits while also allowing current clients to easily access their portal.

DELIVERABLES

Messaging Deck: 

• tagline

• mission and vision statements

• core values

• LinkedIn Summary

Website:

• Copy + UX journey